Sales practice · 12-minute exercise

Coworking spaces: proposal follow-up

Use this proposal follow-up exercise to restart a useful decision conversation without repeatedly asking whether the buyer has read the proposal. You are discussing a flexible team workspace agreement with an operations manager arranging space for a hybrid team. The point of the practice is to make a useful decision together, including recognising when the offer is not a fit.

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What you will work towards

Receive a meaningful next step, a clear pause or an honest no; silence is not a commitment.

The situation

In this fictional brief, attendance varies and meeting rooms are difficult to reserve. The buyer wants a workspace arrangement matched to actual attendance and meeting needs. Your offer is a flexible team workspace agreement, but you must first establish whether its scope addresses the actual need.

A relevant delivery constraint is that peak meeting times and access requirements must fit the available space. Treat that as a fact in the exercise; do not remove it to make the sale easier.

Your counterpartan operations manager arranging space for a hybrid team
Offer under discussiona flexible team workspace agreement
Evidence availablea tour using the team’s proposed weekly schedule
Terms to clarifyClarify deposits, access hours, guests, room allowances and notice periods.

How to approach proposal follow-up

A useful question for this stage: “Would a short scope comparison help, or has the priority changed?” Ask it when the conversation creates a reason for it, rather than reciting every question in order.

  1. Refer to an agreed concern or decision date. Add a specific clarification. Give the buyer an easy way to continue, pause or decline.
  2. Ground the discussion in the buyer’s work. Ask: “How many people attend on your busiest day, and what do they need to do?” Listen for a concrete example before making a claim.
  3. Use evidence relevant to the decision: a tour using the team’s proposed weekly schedule. Explain what it demonstrates and what remains unverified.
  4. Receive a meaningful next step, a clear pause or an honest no; silence is not a commitment.

Example exchange

An illustrative exchange. Real conversations will take a different path.

SellerWhen we last spoke, the open question was how this would fit your team’s workload. Is that still the main question?

BuyerOur concern is that attendance varies and meeting rooms are difficult to reserve. Also, peak meeting times and access requirements must fit the available space.

SellerHow many people attend on your busiest day, and what do they need to do?

BuyerA permanent office looks cheaper per desk.

SellerLet us compare the expected use, meeting facilities, service costs and commitment period on the same basis.

SellerWould a short scope comparison help, or has the priority changed?

An industry-specific concern

Buyer: “A permanent office looks cheaper per desk.”

Possible response: “Let us compare the expected use, meeting facilities, service costs and commitment period on the same basis.”

Why this response helps: it acknowledges the concern, brings the discussion back to a verifiable requirement and leaves room for a different decision. Adapt the wording to what the buyer actually said.

Run the practice

  1. Prepare for two minutes. One person takes the seller role and one plays an operations manager arranging space for a hybrid team. Read the offer and constraint separately from your preferred answer.
  2. Have a five-minute conversation focused on restart a useful decision conversation without repeatedly asking whether the buyer has read the proposal. The buyer should answer consistently with the brief and ask for evidence when a claim is vague.
  3. Add this challenge: The proposal has been unanswered. You may send one relevant clarification and a respectful close-the-loop message.
  4. Pause for feedback. Quote one useful question and one missed opportunity. Repeat the difficult exchange using a different response.
  5. Finish by writing the actual agreement. A sensible option, when it fits, is to trial an agreed team day and review the room and desk experience. A clear decision to pause is also a useful outcome.

What to avoid

Common mistakeSending repeated checking-in messages with no new information.
A stronger directionI have separated the essential work from the optional items so you can assess the first step more easily.
Scope and claim boundaryDo not promise availability before checking current inventory.
What to measure in real workfit between booked capacity and the team’s actual attendance. Establish a baseline and definition before interpreting a change.

Your working sheet

Write your own version below. Notes are saved on this browser when local storage is available. Use Download to keep a separate copy; avoid adding confidential information on a shared device.

Example: attendance varies and meeting rooms are difficult to reserve; peak meeting times and access requirements must fit the available space.

Example: Would a short scope comparison help, or has the priority changed? Industry question: How many people attend on your busiest day, and what do they need to do?

Example: a tour using the team’s proposed weekly schedule. Do not promise availability before checking current inventory.

Example: Propose a clear next step, such as: trial an agreed team day and review the room and desk experience. Confirm the owner and date.

Review your work

Tick only what you can support with your answer or practice. This is a reflection checklist, not an automated assessment.

Questions about this resource

Who is this coworking spaces exercise for?

Founders, salespeople and account managers preparing for a conversation about a flexible team workspace agreement. Adapt the brief to your real offer and authority before using it at work.

Can I use the example as a script?

Use the questions as prompts. Listen and respond to the buyer’s actual meaning. The target is to restart a useful decision conversation without repeatedly asking whether the buyer has read the proposal, not to deliver a memorised speech.

How should I assess the result?

Receive a meaningful next step, a clear pause or an honest no; silence is not a commitment. Use the three review questions below. The checklist is for reflection; it is not a validated prediction of sales performance.

Fictional training scenario. The dialogue illustrates response choices; it is not a customer testimonial or a record of a real sale. About these resources.