LONED / FOR FOUNDERS, CEOs & BUSINESS LEADERS
Make better marketing decisions for your business. A 12-week program on strategy, customers and AI, taught by experienced practitioners.
adidasLearn from experts with experience at global brands.
teachers from international companies and well-known brands.
countries are linked to our program.
students from all over the world have already joined the program.
For founders, CEOs and business leaders who want a clearer view of their marketing, customers and opportunities for growth.
Learn from practitioners including Seth Godin, Philip Kotler and marketing leaders with experience at global brands. Bring questions about your own company, discuss real cases and connect the lessons to the decisions ahead of you.
Global thought leaders.
Experience you can learn from.
Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".
Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books.
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades. His profound impact resonates through influential books, notably the cornerstone "Marketing Management," shaping marketing education worldwide.
As an esteemed author, professor, and consultant, Kotler's legacy redefines the very essence of contemporary marketing practice.
Lars Silberbauer, a seasoned leader at Nokia Phones and the International Olympic Committee, ascended from the Danish Broadcasting Corporation to impactful positions at LEGO.
Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring with innovative strategies globally.
Eric Oldrin, a Meta executive for a decade, focuses on Emerging Platforms Strategy. He shaped Instagram's $1B ad revenue and delved into AI with Messenger.
His work with Messenger delved into conversational AI. Eric forged impactful partnerships with St. Jude, Paralympics, Fender, Taco Bell, Pepsi, Adidas, and Meta.
CANVA
TRIPADVISOR
PHILIP MORRIS
1000 HEADS
FACEBOOK
NICKELODEONSAMSUNG
FACEBOOK EXPERTThe course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
Where could AI make a useful difference in your marketing?
Explore applications of AI in customer research, content, campaigns and automation. Consider which tasks fit your business and what you need to check before using the output.
Assess AI opportunities across your marketing workflow, including customer insights, creative production and analytics. Learn how to set priorities and keep people responsible for decisions.
Use each module to examine a real marketing decision in your company. Bring your context to the discussion and decide what is worth applying.
Receive a LONED certificate of completion when you finish the program.
Understand where growth could come from, what makes your offer different and where to focus your marketing effort.
Connect marketing to business priorities. Ask better questions, assess proposals and work more effectively with your team and agencies.
Strengthen your strategic judgment, connect campaigns to commercial goals and explain your recommendations to the people running the business.
Use customer and competitor insights to explain who your offer is for and why they should choose it.
Compare marketing channels and opportunities so you can make more informed decisions about budget and priorities.
Set clearer briefs and discuss objectives, evidence and trade-offs with your team and external partners.
Connect campaign reporting to customer acquisition, retention and business goals.
Assess where AI and automation can support research, content and customer communication, and where human review matters.
Use the frameworks to identify the marketing questions, experiments and priorities worth working on in your company.
The program focuses on marketing and growth decisions you can apply in your own business.
ONE MEMBERSHIP. MORE WAYS TO LEARN.
Learn from experts. Put it into practice.
Keep improving, every day.
Enhanced long-term memory for your goals, preferences and work context, plus connected assistant skills.
Your AI marketing director for audits, strategy, content and campaigns.
Practise sales conversations and objections with an AI customer.
Build confidence through spoken English practice with AI.
The marketing and growth program for founders, CEOs and business leaders. Access details arrive within one business day.
Class summaries, answers to your questions and follow-up learning materials.
Learning, practice, your AI marketing director and enhanced memory. One membership.
5 free minutes of AI practice a day. Continue with LONED+.
