Business English · 8-minute exercise

Giving constructive feedback in sales demos: English practice

Practise giving constructive feedback in sales demos. This exercise helps you describe an observable communication issue and request a useful change. You take the role of a product specialist and speak with a prospective customer. You can work alone by recording both parts, or ask a partner to respond naturally.

LONED EditorialPublished Example + editable working sheet
What you will work towards

Describe an observable communication issue and request a useful change.

Your situation

The customer wants to see how a shared workspace handles project handovers. A colleague has asked about a feature you have not verified.

Known detail: the customer has 20 users and wants a demonstration of one handover. Your communication task is to agree which workflow to demonstrate and what needs a later check. Keep that task in mind while practising the language; accuracy matters more than sounding elaborate.

Your rolea product specialist
Other persona prospective customer
What is unresolvedthe requested integration has not been verified
Possible agreed outcomeyou will demonstrate the handover and confirm the integration separately

A useful language pattern

When …, it was difficult to … Could we …?

Feedback about an observable action is more useful than a judgement about someone’s character.

Example: “When the next step was left unclear, it was difficult to plan. Could we agree which workflow to demonstrate and what needs a later check before we finish?” This is one way to express the idea. Change the wording when the actual situation calls for a different level of formality.

Less useful wordingYou are bad at communicating.
Clearer follow-upThe owner and the timing would help most. That would make the action easier to follow.

Example exchange

An illustrative exchange. Real conversations will take a different path.

YouWhen the next step was left unclear, it was difficult to plan. Could we agree which workflow to demonstrate and what needs a later check before we finish?

PartnerYes. Which detail would be most helpful to clarify?

YouThe owner and the timing would help most. That would make the action easier to follow.

PartnerLet us confirm what we have agreed and what still needs checking.

Vocabulary for this conversation

use casea situation in which a product is used
walkthrougha step-by-step demonstration
requirementsomething the customer needs the solution to do

An eight-minute practice

  1. Minute 1: read the situation and identify what is known, what is uncertain and what you need to agree which workflow to demonstrate and what needs a later check.
  2. Minutes 2–3: Give feedback using an observation, its effect and a specific request.
  3. Minutes 4–5: ask a partner to reply differently from the example. Respond to their meaning rather than restarting your prepared answer.
  4. Minutes 6–7: review the three criteria below. Rewrite one unclear sentence using shorter, more specific words.
  5. Minute 8: repeat the difficult exchange without looking at the model. Finish by confirming the next step.

Make the exercise easier or harder

You do not need an idiom or a complicated sentence to sound professional. Check that the listener understands the message, can ask a question and knows which action follows. This exercise does not assess your accent or certify a language level.

More supportKeep this pattern visible: When …, it was difficult to … Could we …? Practise one exchange at a time and ask the other person to speak more slowly when needed.
More challengeAdd a new constraint: the other person cannot answer immediately. Keep the discussion accurate while you agree which workflow to demonstrate and what needs a later check.
For your actual workReplace the fictional detail “the customer has 20 users and wants a demonstration of one handover” with an appropriate, non-confidential example from your work.

Your working sheet

Write your own version below. Notes are saved on this browser when local storage is available. Use Download to keep a separate copy; avoid adding confidential information on a shared device.

Example: When the next step was left unclear, it was difficult to plan. Could we agree which workflow to demonstrate and what needs a later check before we finish?

Example: Yes. Which detail would be most helpful to clarify?

Example: The owner and the timing would help most. That would make the action easier to follow.

Example: Let us confirm: you will demonstrate the handover and confirm the integration separately. Have I understood correctly?

Review your work

Tick only what you can support with your answer or practice. This is a reflection checklist, not an automated assessment.

Questions about this resource

Do I need advanced English for this exercise?

Start with the sentence pattern and a short exchange. If that is comfortable, use the harder variation. The exercise can be adapted to your ability and does not assign a formal language level.

What should I focus on in sales demos?

The practical task is to agree which workflow to demonstrate and what needs a later check. Check that your language helps the other person understand the facts and respond to the request.

Can I use this dialogue at work?

Adapt it to the real situation. Do not repeat fictional details or commitments. The useful part is the communication pattern: When …, it was difficult to … Could we …?

Original fictional language practice. Model answers are examples, not the only correct wording. The self-review is not a formal language assessment. About these resources.